SOPHIE GOODWIN
Tell us a little bit about what you do? Can you let us know what exciting projects you’re working on at the moment?
I'm an editor and innovation strategist, working across fashion, beauty & wellness and the decorative arts. As Creative Editorial Director at Cabana Magazine, I write for digital and print, put together events, fuse novel commercial partnerships and create future business plans. We're out packing interesting engagement activities at the new shop in the heart of Milan, as Cabana’s Happenings section, whilst plotting an exciting fête in LA and philanthropic ventures in London with the finest UK institutions including The British Museum. I am also about to launch Tiger's Eye, with Chiara di Carcaci. It's a creative agency dedicated to elevated client experience and nuanced brand engagement. Our clients are global, from Italy to India as well as the US, and the UK.
What draws you to a project? Can you tell me about a project you’re most proud of and why?
I have to believe wholeheartedly in the brand, and find there is a current slant we can adopt so it feels interesting and bespoke. It’s particularly engaging if we have discovered a new brand to show the industry. The best thing about Tiger’s Eye is working in a non-prescriptive way. Chiara and I are not bound by the legacy structure of more traditional companies, so we can execute ideas quickly and focus on what is culturally relevant. My professional highlight this year was producing the Portrait Gala After Dinner Party with Nicholas Cullinan, who has now been appointed Director of The British Museum. The guest list was phenomenal, Courtney Love DJ’d, and a record amount was raised for the Gallery. Plus everyone had a brilliant time. I also particularly enjoy in-conversations with individuals I admire, like Erdem and Alison Loehnis, it is rewarding helping people tell their story to a live audience.
Where do you find inspiration?
Everywhere. Meeting people with a different point of view, travelling to places I've never been to before. I remember Miuccia Prada telling Katie Grand, ‘I don’t pay you to agree with me.’ I feel inspired by another individual's idea which gives me a novel perspective. I love to learn. Black cab drivers are full of fascinating information, and I could talk to my tailor for hours.
How do you approach getting dressed every day? Can you tell us a bit about your personal style?
I love the ritual of dressing up, and I match my looks to who I'm meeting and where. I'm very put together for work meetings in particular. Eight years wearing high heels every day at Condé Nast is a hard habit to shake. I'm quite explorative and I am lucky I get to try out various collections from different designers. My evening looks seem to far outnumber those I have for the day. I’d rather be overdressed than underdressed.
What are you wearing here and what made you gravitate towards this look from HUISHAN ZHANG?
My denim look is from Huishan's Pre-Fall 2024 collection, my favourite of his to date. I like the extravagance of the draped back and the jewelled embellishments. As a designer he resolutely celebrates glamour.