Tell us a little bit about you? What are you excited for this year? Can you tell us about some of the projects you are working on at the moment? 

I’m your typical Scandi, without the minimalism, but with added Chinese flair - living in London. My fashion journey is as non-linear as a Christopher Nolan movie. I've dabbled in Magazines, worked in the realms of finance, founded my own accessories brand, MØY Atelier, and snagged the title of Eyewear Expert at Vogue Scandinavia. This year I’m excited to be exploring new territories with brands, developing projects with focus on storytelling enhanced by AI technology.  

What is an opportunity you are grateful for in your career? 

I am grateful to have had the opportunity to launch my brand in liaison with Harvey Nichols in 2017. It continues to serve as an invaluable outlet of creativity for me. 

Is there anyone who acted as a mentor to you along the way? 

My late mom was my most trusted advisor. Through her infinite wisdom and parental discipline (the Chinese branch), she provided me with my own anchor of gravity. Her guidance kept me grounded and prevented me from losing direction. 

How do you approach getting dressed everyday?  

I wake up and decide on a narrative for the day ahead. I am Dolores, the version that’s trapped in a simulation in S4 of Westworld, constantly writing and re-inventing my own story lines. The roles may vary, but I always dress the part. One day I am a badass business woman in sleek tailoring and a ludicrously capricious bag, the next I’m the anti-hero in black leather trench and knee high boots to match.  

What are you wearing here and what made you gravitate towards this look from HUISHAN ZHANG? 

I am wearing the Autumn Winter 2023 look 25, which I’ve been secretly yearning for. That deliciously deep V cut and voluminous Victorian skirt has been a recurring element in my gothic daydreams. I am very honoured that I get to wear it in real life.

Betty Bachz wears the Roney Dress from our Autumn Winter 2023 collection. Available for pre-order.